How e-commerce can benefit your small business

The best way to define e-commerce is doing business online. It is also known as eBusiness, web Commerce and many more such names but it is becoming increasingly popular worldwide and will definitely be extremely beneficial to growing your small business. Today, e-commerce has become the preferred mode of shopping for many people and they are delighted with the convenience and ease with which they can buy things online. They can do this at any time of the day or night and at their leisure. Moreover, the purchasing procedure is very easy and quick, and payments can be made online without any hassles. Furthermore, customers have the advantage of searching online for the particular item they need, and buy it without the trouble of physically going from place to place.

If you are a small business owner starting to market your goods or services online, you will need the following web marketing essentials. These include a merchant account that offers internet credit card processing ability, an online catalogue of your products, a virtual shopping cart and a bulk e-mail programme. As soon as you have these features in place, you are all set to begin your e-commerce business transactions.

e-commerce is an extremely efficient method for retail business transactions. Another advantage is that the cost of start-ups is far less than actually establishing a branch or setting up shop in another location. Small businesses generally tend to have few employees. In such cases having the power of contacting prospective customers online is very attractive.

The benefits to small business owner, of opting for e-commerce are as follows.

• Having an online or web presence makes it easier for people and prospective customers to access your business. It is also another simple and quick method in which business associates, vendors, and suppliers can contact you. This will create a new rapport and relationships, bringing in more opportunities.
• Customers will be able to browse through your website any time of the day or night and they will have 24?7 buying facility though the internet without the additional costs of having a round the clock office operations. e-commerce allows your business to generate sales even during non business hours and that?s definitely a big boost to business.
• Your brand begins to get worldwide exposure. Did you ever imaging that! Whoever wants to browse and visit your website can do so and your site may be visited by millions of people. They can view your product catalogue and make a purchase. It is quite impossible for this to happen physically at your store.
• e-commerce is able to build and retain customer loyalty. It makes shopping online easy and convenient and customers definitely like it when they are able to make quick purchases from an interactive site. The convenience of shopping when they like and wherever they like and paying with a credit card ranks high in their appreciation. Every business owner should remember that a satisfied customer is always the one who repeats the visit and purchases again and again.
• If you have opted for e-commerce in your small business and have an online presence, which gives your customers instant and direct access to your product catalogue and related information regarding prices and special offers, it would be extremely easy for the customer to assess his needs and his budget and make a purchase or opt for the service you offer.
• If you decide to shift the major part of your business online, it would enable you to reduce costs to a great extent. You would be able to cut down on the staff required to run a brick-and-mortar store ? and that is profit in your pocket and definitely saves money for you. By cutting down on costs and widening your online exposure to more and more customers in your area and across the world, it is definite that your business will grow and flourish.

E-commerce is a wonderful opportunity, because it is a great way to get valuable information about clients when they register for the purchase process the first time. It gives you a better method of contacting customers to inform them about your new products and you remind them to come back. This can open up an avenue of amazing possibilities for guaranteeing repeat business.

Entrepreneurial Learning

Today, e-commerce has become the preferred mode of shopping for many people and they are delighted with the convenience and ease with which they can buy things online. They can do this at any time of the day or night and at their leisure. Moreover, the purchasing procedure is very easy and quick, and payments can be made online without any hassles.

Source: http://www.kuzabiashara.co.ke/how-e-commerce-can-benefit-your-small-business-22810/

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