In A Push For European Expansion, Tag Management Platform BrightTag Has Gobbled Up SiteTagger

In a push to "rapidly expand" into Europe and the UK, BrightTag, a platform that enables site owners to manage their online marketing tags/pixels more effectively and unlock the data that visitors provide, has acquired Cardif, UK-based SiteTagger for an undisclosed sum. The move will also see SiteTagger's founders -- Stephan Briggs and Paul Newbury -- exit the company to focus full time on their new venture, the data-centric digital services agency Yard Digital, although the two companies do plan to work together as part of BrightTag's partner program.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/CDg7c_dJYr4/

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