iPhones Now Top 5% Of Total E-Commerce Website Traffic

It's interesting to watch the impact that the mobile device explosion has on various industry verticals, and especially so in e-commerce - a market that has yet to take full advantage of the platform by offering mobile-friendly websites and apps. But that's not stopping people from shopping on mobile by any means. According to new data from e-commerce technology company?Monetate, top e-commerce websites receive 3.31% of their total visits from Android smartphones, which is up from 1.76% last year. iPhones, on the other hand, account for 5.41% of those sites' total traffic, up from 2.45% a year earlier. But even though the iPhone base delivers more visitors, it's Android users who convert better. 1.26% of Android users convert as compared with 1.00% of those on iPhone.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/RwN15QZusiM/

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